Is motion graphics a growing industry?

“Is Motion Graphics A Growing Industry?” –

Motion design, commonly known as motion graphics, has gained considerable momentum over recent years due to its extensive application across diverse industries such as advertising, gaming, filmmaking, social media platforms, web designing, etcetera [^1]. It involves animating text or graphic elements using various techniques like keyframing (interpolation of values), tweening (in between animation) among others[^2][^3] resulting into visually stunning videos. But what exactly makes this field so attractive? Let’s delve deeper into it!

The Emergence Of Digitalization And Technological Advancements: Fuel For This Flourishing Field

With increasing internet penetration rates worldwide coupled with advancement in technology especially smartphones & tablets; people today consume more visual information than ever before leading companies towards creating compelling brand stories via engaging video contents for their target audience [^4]. Consequently, demand surges upwards driving growth within this sector significantly. Notably though there was an initial dip during COVID times owing largely because businesses temporarily shuttered operations globally causing disruption but things seem back now